My work investigates functionality and systematic visual identities while stressing the importance of purpose in tandem with aesthetics. I think of myself as a strategic thinker, driver of big ideas and a visionary creative. While focusing on branding, typographic systems and interaction/web design, I strive to prioritize a better user experience. I incorporate AI prompting and generative tools as part of my creative toolkit — using them to prototype ideas, enhance conceptual development, and push the boundaries of design methodology.