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Project 02:
Brand Extension-Space Travel by Nike
Name: 3TWO by Nike
Reason:
The name "3TWO" is given to mark the countdown, and the time between being home on earth, to launching into an entirely new experience of space travel.
About:
I had to take an existing brand and repurpose it in the direction of another industry. I took the idea of space tourism, originally implemented by the company "Virgin Galactic" and branded it by NIKE.
Marketing Landing Page
UI/UX
Brand identity stands on its linear and geometric shapes, as well as detached graphic elements
The public will only get these clothes when signing up for their launch and go take the required class. These are exclusive products and come with the purchase.
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